I have written many white papers for Nielsen over the
years. But since they are the property
of Nielsen I can’t share them in this website (sorry if I got your hopes up for
free content). However, I did write a
press release for Nielsen and since that is public property I can share
that. I wrote it with Bruce Pivarunas, so he gets half credit (though I did the
engagement analysis myself). Just click
on the title below to see the press release.
The
importance of engaging TV shows to ad success
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Email: Rawley.Cooper@AnalyticForensics.com
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