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I have written many white papers for Nielsen over the years.But since they are the property of Nielsen I canít share them in this website (sorry if I got your hopes up for free content).However, I did write a press release for Nielsen and since that is public property I can share that.†† I wrote it with Bruce Pivarunas, so he gets half credit (though I did the engagement analysis myself).Just click on the title below to see the press release.

 

The importance of engaging TV shows to ad success

 

 

 

 

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