Rawley Cooper Founder/Owner Analytic Forensics |
Analytic Forensics is a data consulting and analysis firm. Currently Analytic Forensics has very
limited clients since the founder/owner Rawley Cooper has spent the last 12
years as a full time employee of Nielsen (SVP/Statistician). Analytic Forensics is currently not taking any new clients, since I
(Rawley) would like to continue working as a full-time employee. But I am currently looking for my next big
challenge. So to help with that below
is my summary of what I can do and what I like doing. If you are an employer or know a company
with really interesting data (I love data) please contact me and we can talk. Below is the summary of my skills/passions and to the left (in the site
index), you can see my resume and some samples of my work. Executive-level
statistical and marketing/media analysis leader with 20+ years of I love helping people
and solving statistical challenges. Equally
comfortable working individually or as a hands-on team leader, creating specs
or executing them, working with tech teams or clients, working in planning or
presenting the final project. I’m the person they
call when no one else can solve a problem.
I thrive on large multi-step complex modeling challenges. I’m a “fixer” for major data problems, or called
to add statistical rigor when needed. My
nickname is “algorithms-R-us”. I
created algorithms for realistic TV animations, efficient robotic movement, improve
weightings, better parse text data, and so on. ►Statistical
Modeling: Extensive ability in creating large scale statistical models e.g. marketing mix models or media planning tools.
Models involved big data (3+ billion data points), leveraged techniques like
neural networks, Bayesian shrinkage, genetic models, or econometrics. ►Statistical/Strategic
Analytics: Implemented statistical studies e.g. strategic business consulting,
data warehouse impact studies and market segmentations or clusters. ►Machine
Learning: Training, implementing, and evaluating machine learning models and building
data-driven products. Created statistical models that are imbedded in
multiple applications and products. ► Application Development: Methodology lead for a $100M revenue product suite. Developed stand-
alone products with embedded statistical models, ex. gamification apps, web-based
content/branding/pricing tool, brand-to-performers match-up tool, and more. ►Management Experience:
Led project teams, ran data science groups, was on “leadership team” of |
Phone: 212-529-5337
Voice Mail: 917-838-7966
Email: Rawley.Cooper@AnalyticForensics.com
Address: 23 East Tenth Street #304
New York City, NY 10003